When I'm not grinding with the Triple Whale fam, you can find me jamming with friends on all things growth marketing, branding, and e-commerce in the podcast world. Here are just a few of my favorites.
WHY CREATIVE STRATEGY IS INTEGRAL TO GROWTH
the dtc deep dive
In this episode of The DTC Deep Dive, we cover pretty much everything - managing rapid paid media growth, the world of DTC supplements on paid, my approach to approach to creative testing and strategy, and my best tricks for testing ad creative at scale.
HOW TO TEST YOUR CREATIVE FOR PAID MEDIA
how to market your dtc brand
In this episode of How to Market Your DTC Brand, I cover how I approach building DTC marketing strategy, which platforms I'm still advertising on post iOS-14.5, and my process for creative production to testing (start to finish)!
MEDIA BUYING, CREATIVE, AND BRAND BUILDING
the brand building show
This was an especially fun episode to film - shoutout to The Brand Building Show! We covered my story from English teacher to performance creative strategist, my best "things to consider" before running paid social ads, the key metrics I look to for success, and the power of unique CTRs as a metric!
AND CONSUMER PSYCH
add creative by Pencil AI
In this episode of Add Creative, I share a bit about my start in the creative world as an educator, why education is a core pillar of brand building, and why brand marketing is so misunderstood.
BETTER DATA =
In this episode of eCommerce Fastline, I dig into why data accuracy is so critical for ecommerce brands, and how brands can leverage Triple Whale data to grow and scale their business!
BRAND BUILDING AT
Solomon Haynes Podcast
In this episode of Solomon Haynes' marketing podcast, I dig into my journey heading up brand efforts at Triple Whale, what a day as Head of Brand looks like and the projects I cover, as well as the strategic direction we're moving towards in our branding efforts & how we plan to get there.
HIGH PRODUCTION CONTENT FOR BRANDS
This episode of Ecommerce Gold was one of my favorite podcasts to record! In this episode, Finn and I chat about Triple Whale's production of DTC After Dark - a 4 episode DTC reality TV show featuring 50+ ecommerce brands and performance UGC creators. We talk brand building, the value of high-production content, and close out with what's crushing in the advertising space. A must listen!