written & contributed content

Fun Fact: Before joining the eComm world, I was an English teacher.

Writing & contributing content has always been a way for me to exercise my creative energy, and give back to the industry!

Check out some of my written & contributed article content here. 

It's been quite a year for advertisers since Apple’s rollout of iOS 14.5, with many still struggling to find their footing. In this article, I share advice on how D2C brands can ensure their ad dollars are being spent effectively, while continuing to scale their businesses.

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In collaboration with David Cohen from AdWeek, in this article, I cover some tips & tricks for "less trendy" brands (think home products, materials, cleaning, etc) to succeed on organic & paid TikTok. 

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In collaboration with Anna Hensel from Modern Retail, in this article I cover the wild world of attribution technology - and why brands who aren't leveraging these solutions are at an inherent disadvantage. 

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In collaboration with Leonard Klie from Destination CRM, in this article I tackle TikTok's emerging features, and how the growing SMB e-commerce market is leveraging TikTok advertising for scale.  

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In collaboration with Julian Cannon of DigiDay, in this article I explore TikTok's strategy in releasing new advertising features prior to the Black Friday Cyber Monday season of 2022.

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In this contributed content piece for Internet Retailing, I share the best strategies for capturing the Gen Z audience through digital advertising - as well as why brands should focus on capturing this demographic if they haven't already. 

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